In the US, the Company is the biggest participant in the nicotine pouch category with its ZYN brand, as well as the largest producer of chewing tobacco. The Company also holds the third largest position in the moist snuff category and has a long-standing presence with its General snus. In Scandinavia, Swedish Match enjoys the market leading position for snus products, as well as holding the number two position in the Scandinavian market for nicotine pouches. In Europe, Swedish Match has a presence with its nicotine pouches in a number of countries. The Company is also present with its niche chewing tobacco products of chew bags and tobacco bits, as well as with snus in select countries.
